My work takes me all over the globe without ever leaving my office.

The clients for my copywriting, ghost-writing and thought leadership work come from all around the world. Yes, it is nice when they are in London and we can discuss ideas over a coffee (or something stronger), but I have largely been working virtually for the last 30 years. I have clients in the US, Australia, New Zealand, South Africa, France, Germany, Denmark, Ireland, and a few more that slip my mind.

As a native English speaker (and writer) I find that the world often comes to me when clear business messaging, campaign ideas or work on the personal branding of founders and C-suites is needed. Improvements in video conferencing and translation software has made everything a lot easier nowadays, but it is reputation, skill and a recognition as one of the best thought leadership and corporate copywriters in the UK that keeps the work coming in.

I enjoy the challenge of embracing new cultures and lingual tics in my writing for other nations, whether that is a speech for US clients for a tech conference in Italy (where they are speaking English as their second language) or a sponsored item on a celebrity for German clients in an international publication. Knowing a lot about style, tone of voice and lingual expectations is vital for this work, whether that is simplifying technical details in plain English without removing the message or the impact or penning a keynote with global appeal and the agreement of six other international partners across Japan, Canada, Italy and France.

No matter where you are in the world, do get in touch if you would like to discuss what I can do for you.

Contact me on iain@thisidea.co.uk to arrange an online chat.