About

THIS IDEA is the home of the idea generation, storytelling and copywriting work of Iain Aitch. But enough of the third person. It’s me writing this, obviously.

I have worked as an ideas consultant, strategist, thought leadership expert and copywriter for businesses, PR companies, media, political campaigners and revolutionaries (both actual and in business) for many years.

I usually operate below the radar, using my skills to gain attention for clients and their campaigns, rather than myself. I have a highly original and imaginative mindset, meaning that my ideas have been the focus of documentaries by Channel 4 and BBC Radio 4 alike.

I was the first to organise a flashmob in the UK (apologies), long before they became a PR staple, and I also invented one of the most covered interest days of the last 25 years: World Phone in Sick Day.

My ideas for clients have been featured in just about all the UK press, as well as plenty of titles around the world. I mostly deal in pure ideas and thought leadership consultancy nowadays , but I do also carry out copywriting and brand storytelling work.

Away from my ideas consultancy and copywriting work, I am a Director of social history CIC Rendezvous Projects.

“Iain’s creative mind is the sort one wants to handle problems. He scurries away and quietly broils up a series of marketing and public relations ideas that lesser people would only conceive with breathtaking amounts of off-label medication. I endorse Iain’s abilities, and his good sense to put them in the service of legal commerce rather than villainy.”
Jason Martin, CEO, Iotum

“When I met Iain wearing a lanyard declaring that he was legendary US prankster Joey Skaggs, I knew that this was someone that I wanted to work with. He is now part of a community of collaborators I deploy when I am stuck for ideas or need inspirational copy. His propensity for and knowledge of left-field ideas is a thing of wonder. I have enjoyed using his freelance thinking to enable some rather disruptive pseudo events.”
Mark Borkowski, founder and head of Borkowski PR.

“Over the last two years, I have enjoyed working closely and collaboratively with Iain, who is highly-adept at picking up and running with the latest ideas in AI, data, and technology. He has a knack of making the new, and the complex both interesting and accessible for a wider audience. He does this without loss of rigour, he does not ‘dumb down’, and produces material that finds favour with existing experts. Moreover, he is able to come up with original takes on developments in AI, data, and technology that command the media’s attention. He always adds a distinct human touch to his work, whether that be thought leadership, speech-writing, or ideas for media content, making considered arguments during the creative process and in his finished work.” 
Sir Nigel Shadbolt, Executive Chair & Co-founder of the Open Data Institute, and Principal of Jesus College Oxford