THIS IDEA is the home of the idea generation, storytelling and copywriting work of Iain Aitch. But enough of the third person. It’s me writing this, obviously.

I have worked as an ideas consultant and copywriter for businesses, PR companies, media, political campaigners and revolutionaries (both actual and in business) for many years.

I usually operate below the radar, using my skills to gain attention for clients and their campaigns, rather than myself. I have a highly original and imaginative mindset, meaning that my ideas have been the focus of documentaries by Channel 4 and BBC Radio 4 alike.

I was the first to organise a flashmob in the UK (apologies), long before they became a PR staple, and I also invented one of the most covered interest days of the last 20 years: World Phone in Sick Day.

My ideas for clients have been featured in just about all the UK press, as well as plenty of titles around the world. I mostly deal in pure ideas nowadays, but I do also carry out copywriting and brand storytelling work.

Away from my ideas consultancy and copywriting work, I am a Director of Rendezvous Projects and also a Cultural Consultant to the Dreamland Trust. I’m also writing my third book and working on a major exhibition.


Iain Aitch headshot black and white“Iain’s creative mind is the sort one wants to handle problems. He scurries away and quietly broils up a series of marketing and public relations ideas that lesser people would only conceive with breathtaking amounts of off-label medication. I endorse Iain’s abilities, and his good sense to put them in the service of legal commerce rather than villainy.”

Jason Martin, CEO, Iotum


“When I met Iain wearing a lanyard declaring that he was legendary US prankster Joey Skaggs, I knew that this was someone that I wanted to work with. He is now part of a community of collaborators I deploy when I am stuck for ideas or need inspirational copy. His propensity for and knowledge of left-field ideas is a thing of wonder. I have enjoyed using his freelance thinking to enable some rather disruptive pseudo events.”

Mark Borkowski, founder and head of Borkowski PR.