Blog - THIS IDEA

Iain Aitch photo from Guggenheim to illustrate article by the thought leadership expert on tech

Why tech leaders should embrace thought leadership

London Tech Week opened with a tech problem-strewn speech by[…]

Written by Iain Aitch | on June 9, 2025

Image of a ghost in the woods to show a ghostwriter

Being a premium ghostwriter

Being a premium ghostwriter in the UK can be a[…]

Written by Iain Aitch | on June 3, 2025

Photo of business meeting of thought leadership consultant in London England

Thought leadership – this time it’s personal

Over many years of being a London-based thought leadership consultant,[…]

Written by Iain Aitch | on April 29, 2025

Keeping your c-suite sweet

It is easy to imagine that the members of your[…]

Written by Iain Aitch | on April 15, 2025

headline from Frontify, Iain's article as a thought leader on branding and type

Branding and fonts

I recently wrote an article for branding software leaders Frontify,[…]

Written by Iain Aitch | on April 1, 2025

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