Category:Ideas Archives - THIS IDEA

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When being a business writer means digging for gold

I have been working with business leaders in tech, business,[…]

Written by Iain Aitch | on May 6, 2026

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Not just a London thought leadership copywriter

My work takes me all over the globe without ever[…]

Written by Iain Aitch | on May 5, 2026

Photo by Nick Page on Unsplash

How does personal branding boost my career prospects?

I always work on personal branding as a part of[…]

Written by Iain Aitch | on October 28, 2025

Students in lecture hall, pic by Mikael Kristenson on Unsplash

Utilising thought leadership is academic

There is little doubt that the world of higher education[…]

Written by Iain Aitch | on September 25, 2025

Image saying what is your story for Iain Aitch article on personal branding consultancy

Brand: New You

For several years, I have been working on personal branding[…]

Written by Iain Aitch | on August 28, 2025

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