THOUGHT LEADERSHIP
A leading voice in thought leadership, advising CEOs, founders, C-suite and Directors
COPYWRITING
One of the most experienced and highly-regarded copywriters, ghost-writers and op-ed writers in the UK
CONSULTANCY
Providing strategic counsel on media campaigns, brands, publicity campaigns and global media stunts
IDEAS
Creating ideas for agencies, PR companies, business, leaders, founders and other creatives
About
This Idea is the home of Iain Aitch: an outstanding senior copywriter, globally-renowned thought leadership consultant and revered strategist with a propensity for unique creative ideas that grab headlines and excite clients.
Iain’s creativity, natural humour, ability to read a room and his wealth of media knowledge make him a one-off, with expertise as a journalist, author, speech-writer, ghost-writer and ideas creator.
He is an expert listener, picking up on details that others miss, and is adept at making complex, technical ideas accessible without dumbing down.
Each client is offered a bespoke plan, from big brands to start-ups, with Iain working independently or integrated as a trusted team member from his London base.
Iain’s professional values, ethos and skills have won him big name contracts globally and made him a trusted confidante for clients, yet he is always open to fresh intellectual and creative challenges that need his original solutions.
Why Iain is the right idea for you
Iain’s skills and experience are as deep as they are wide, meaning that most of his work is uniquely tailored to clients. Get in touch to find out how his expertise in thought leadership can boost your brand.
Hiring Iain direct will always cost far less than an agency, as well as being infinitely more flexible.
Top class interviewer
Iain can get the best from even the most reticent CEO or founder. His interviews help to create the very best thought leadership op-eds and articles for C-suites and leaders in business and non-profits alike
Expert journalist
As an expert journalist, Iain can write for any newspaper, trade journal or online platform, as well as using his contacts across the media to place stories that sell. His ghost-writing abilities are second to none.
C-Suite Whisperer
Iain is a senior consultant who is comfortable in any boardroom. His confidence and expertise show your C-suite that they are the safe hands and have expert counsel at their disposal.
Expertise
Iain’s wealth of experience over many years in communications means that he has a breadth of skills and areas of expertise across industries.
AI & Large Language Models
Iain has worked with leaders in generative AI and LLMs to create editorials for national and trade press, as well as offering new ideas to founders and longstanding experts.
Data
Iain can work with businesses to exploit their existing data and find new sources of data, as well as working with data-led businesses to show off their products.
Technology
Iain has worked with cutting edge technology companies big and small for over 25 years, consulting on ideas, thought leadership and press campaigns.
Creative arts
Iain has written on the arts for the national press, as well as working with galleries to provide copy and coverage, as well as exhibiting work alongside Warhol and Banksy.
History and social history
Iain is Director of a company that delivers nationally important social history projects, as well as working with museums and universities on history projects that gain publicity.
The built environment
Iain is a longstanding editor for a bestselling US architecture title, as well as consulting for many huge names in construction, home improvements and related tech.
Testimonials
“When I met Iain, I knew that this was
someone that I wanted to work with.
I deploy him when I am stuck for ideas or need inspirational copy.
His propensity for and knowledge of left-field ideas is a thing of wonder.”
Mark Borkowski
Founder and head of Borkowski PR
“ Iain is highly-adept at picking up and running with the latest ideas in AI, data, and technology.
He has a knack of making the new, and the complex both interesting and accessible for a wider audience. He does this without loss of rigour, he does not ‘dumb down’ and produces material that finds favour with existing experts. Moreover, he is able to come up with original takes on developments in AI, data, and technology that command the media’s attention.
He always adds a distinct human touch to his work, whether that be thought leadership, speech-writing, or ideas for media content, making considered arguments during the creative process and in his finished work.”
Sir Nigel Shadbolt
Principal of Jesus College, Oxford and founder of the Open Data Institute
“Iain’s creative mind is the sort one
wants to handle problems. He scurries away and quietly broils up a series of marketing and public relations ideas that lesser people would only conceive with breathtaking amounts of off-label medication.
I endorse Iain’s abilities, and his good sense to put them in the service of legal commerce rather than villainy.”
Jason Martin
CEO, Iotum
Clients & Partners
My clients across agency and individual work
Leading thinker on thought leadership, ideas, ghost-writing and copywriting
What are you waiting for?
Do you really want to grow your influence, increase your media coverage and become a leader in your field? Get in touch with Iain to discuss your needs, aims and targets.
