Personal branding defines how you are seen as a founder, leader, practitioner or business owner within your profession and the wider world. It marks you out as different, displays your strengths to their best advantage and lets others understand your value (and values).
London-based personal branding expert Iain Aitch helps you to define, shape and communicate how you wish to be seen, enhancing your reputation, growing your influence and making sure you are noticed. It will help your business gain more customers, advance your career and help you finally understand what your mission should be right now.
The revelatory work takes place over three sessions, with an in-depth interview, review session and agreed final plan. Between the sessions there is background research, a literature review and additional market exploration. It is a means to explore where you can succeed, remove blockers and position you as an important voice or character in your chosen field.
Personal branding offers a jump-start for your career and for your sense of worth. Many consider it a vital tool in the always-on era of business and work where yet another LinkedIn update won’t quite cut it.
The initial interview session takes place over one hour, in-person or in a video call, and is a natural conversation that explores all aspects of the subject’s career, philosophy and character. It can be affirming, emotional, inspiring, or all three. Each interviewee comes away with new ideas and perspectives on who they are and what they want to do. It provides clarity, prompts questions and rarely leaves the subject unchanged.
Founders, CEOs, C-suites, academics, entrepreneurs, artists, leaders, campaigners and politicians globally have all experienced the advantage of working in this way with Iain. All have been left with clarity, confidence and a roadmap for their next steps.
Whether you are senior leader preparing for the boardroom, a mid-career professional looking to find the next step up or a creative wondering how to make a true impact, personal branding sets you apart. Iain’s unique mix of deep dives, self-exploration and home truths are part art, part science and all about moving forward as a credible, visible, trusted voice who others will want to work with.
Personal branding sessions with Iain are available as a fully-inclusive flat rate package. You can use the results as a way to reboot your persona, achieve new targets, become more attractive to executive head-hunters or simply push yourself onwards in your business and career.
“Working with Iain was genuinely one of those unexpected breakthroughs. I came to him as a CEO with a strong sense of what my business stood for, but far less clarity on how I personally showed up as a leader and a voice in the industry.
What Iain did was help me see myself and my brand through a completely different lens. The personal branding work gave me real focus and clarity — not just for marketing, but for how I speak at events, show up on social media, and position myself in conversations that matter. It sounds simple but it’s surprisingly rare to find someone who can articulate who you are back to you in a way that actually resonates.
What I found most valuable was how original his thinking was. He didn’t bring me a template or a formula — he brought ideas that were specific to me, my industry and where I want to go. That kind of thinking is hard to find.
If you’re a founder or CEO who knows what you’re building but hasn’t yet figured out how to tell that story — Iain is exactly who you need.”
– Jennifer Mcknight, CEO, Cob
Contact Iain today to book an initial 15 minute informal chat with the UK’s leader in personal branding.