I recently wrote an article for branding software leaders Frontify, looking at how fonts are being used as a part of the branding armoury. Perhaps unusually, this is a piece of thought leadership in my own name. I am more accustomed to writing thought leadership articles on the behalf of others, as I largely work as a ghost writer for C-suites and founders when creating articles in my role as a consultant.

Working as an expert in thought leadership in the UK, my work varies hugely. One day I can be in a meeting about a new piece of software, the next I can be offering advice on strategy for a CEO who wishes to establish a voice in their market. I can be suggesting ideas for a report that will help a brand gain traction in the media or poring over a white paper to draw out the best angles for a national press story.

My interest in branding mostly comes from some of my work, where those responsible for branding, ideas or words come to me, stuck. They need branding, ideas or words. Those who have worked with me in the past know and trust me for my ability to look at things differently. I love the challenge of something that another person has found helpless, unsolvable or frustrating. In fact, I like a challenge in everything that I do. Solving problems means I am learning. And that is what keeps me happy.