For several years, I have been working on personal branding with clients. This service – where I help CEOs, founders or C-suites to establish an identity, a voice and a distinct ‘character’ – has, until now, solely been a part of the thought leadership consultancy that I offer. But, when working with these leaders on their ideas and narrative for their businesses, it became apparent that other, different work was needed. It’s not work that I had anticipated, but it is definitely an add-on that people want.

These personal branding sessions fall somewhere between a coaching session, counselling, advice and an interview. Sometimes it can seem like I am assessing the client for their own job. But what this does is provide a free and open space for those at the top of their game to pivot, double down, shift or consolidate who they are in relation to their business and the wider world.

I have been shocked by the results that this work can conjure up, from new business ideas to a recanting of past ‘voice’ and from new social media accounts to actual tears. It is powerful stuff and also something that can often be neglected as leaders climb their way to the top, sacrificing financial security, home life or even health as they make a go of their business or their career.

I have worked with CEOs and founders of multimillion dollar companies and recent start-up founders, as well as honing the voice and character of aspirant CEOs who need that point of difference to take that next step on the career ladder. Sometimes it simply it leads to confidence and clarity, sometimes it leads to a five year plan, complete with exit strategy.

This is not business coaching or executive coaching and it is definitely not simply a box ticked on the personal development treadmill. It is all about the individual and how they realise the version of themselves that they want to show to the world. That may sound like an indulgence or exercise in saying ‘yes’ on my part, but it is far from that. I have established a reputation as a top interviewer and an attentive listener, but I am also honest with clients about who they are and what a voice and personal brand says about them.

This can include discussion about outlets for that voice, visuals and how to get noticed by those whose attention clients need. But it always leads them to a far better place, in which confidence is boosted, clarity reached and progress achieved.

If you would like a conversation about how a personal brand consultation could work for you (or even one or your C-suite) then please do contact me to arrange a call.