Blog - THIS IDEA

Students in lecture hall, pic by Mikael Kristenson on Unsplash

Utilising thought leadership is academic

There is little doubt that the world of higher education[…]

Written by Iain Aitch | on September 25, 2025

Image saying what is your story for Iain Aitch article on personal branding consultancy

Brand: New You

For several years, I have been working on personal branding[…]

Written by Iain Aitch | on August 28, 2025

Iain Aitch photo from Guggenheim to illustrate article by the thought leadership expert on tech

Why tech leaders should embrace thought leadership

London Tech Week opened with a tech problem-strewn speech by[…]

Written by Iain Aitch | on June 9, 2025

Image of a ghost in the woods to show a ghostwriter

Being a premium ghostwriter

Being a premium ghostwriter in the UK can be a[…]

Written by Iain Aitch | on June 3, 2025

Photo of business meeting of thought leadership consultant in London England

Thought leadership – this time it’s personal

Over many years of being a London-based thought leadership consultant,[…]

Written by Iain Aitch | on April 29, 2025

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