Blog - THIS IDEA

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How does personal branding boost my career prospects?

I always work on personal branding as a part of[…]

Written by Iain Aitch | on October 28, 2025

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Utilising thought leadership is academic

There is little doubt that the world of higher education[…]

Written by Iain Aitch | on September 25, 2025

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Brand: New You

For several years, I have been working on personal branding[…]

Written by Iain Aitch | on August 28, 2025

Iain Aitch photo from Guggenheim to illustrate article by the thought leadership expert on tech

Why tech leaders should embrace thought leadership

London Tech Week opened with a tech problem-strewn speech by[…]

Written by Iain Aitch | on June 9, 2025

Image of a ghost in the woods to show a ghostwriter

Being a premium ghostwriter

Being a premium ghostwriter in the UK can be a[…]

Written by Iain Aitch | on June 3, 2025

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