I create engaging copy that people want to read.
Several clients tell me that my pages are the most visited on their websites. I am also adept at creating shareable copy and articles that act as PR for clients.
I have been writing professionally for over 20 years and have produced copy for a client list that features blue chip companies, small businesses, media giants, quangos, charities, PR companies, political campaigners, online startups, galleries, troublemakers, artists and individuals.
I am a firm believer in good writing over formulae and web trickery.
My background is in journalism, but I have also written two books for major publishers and contributed to a dozen more. I am a highly-skilled interviewer and feature writer, but I also ghostwrite for CEOs, create brand tone of voice, write SEO web copy, create UX journeys and write blogs, as well as producing sales and campaign emails.
I have produced briefing papers for Government ministers, entire websites for large brands and shadow articles for press campaigns.
My clients include (links resolve to examples of work): NESTA, Arts & Humanities Research Council, Rated People, Channel 4, Transport for London, Hays, LastMinute.com, JLL, Edenspiekermann, Red Bull, Humanade, Xpat Jobs, Child Poverty Action Group, Focus Ireland, HSBC and Cathay Pacific.
I specialise in writing about the arts, architecture and property, construction, human nature, people, the world of work and business, but I pick up subjects fast. How else would I have written that expert copy on traditional Swiss roofing techniques?