I create engaging copy that people want to read.

Several clients tell me that my pages are the most visited on their websites. I am also adept at creating shareable copy and articles that act as PR for clients.

I have been writing professionally for over 20 years and have produced copy for a client list that features blue chip companies, small businesses, media giants, quangos, charities, PR companies, political campaigners, online startups, galleries, troublemakers, artists and individuals.

I am a firm believer in good writing over formulae and web trickery.

My background is in journalism, but I have also written two books for major publishers and contributed to a dozen more. I am a highly-skilled interviewer and feature writer, but I also ghostwrite for CEOs, create brand tone of voice, write SEO web copy and blogs, as well as producing sales and campaign emails.

I have produced briefing papers for Government ministers, entire websites for large brands and shadow articles for press campaigns.

cycling feature for Red Bull
Large project for Red Bull

My clients include: NESTA, Arts & Humanities Research Council, Rated People, Channel 4, Transport for London, Hays, LastMinute.com, JLL, Edenspiekermann, Red Bull, Humanade, Xpat Jobs, Child Poverty Action Group, Focus Ireland, HSBC and Cathay Pacific.

I have also written for the Guardian, the Times, Sunday Times, Observer, Financial Times, Dwell, Telegraph SME Home, Daily Telegraph and many more UK newspapers and magazines.

I specialise in writing about the arts, architecture, construction, human nature, people, the world of work and business, but I pick up subjects fast. How else would I have written that expert copy on traditional Swiss roofing techniques?

Re-brand for RatedPeople.com
Re-brand and all copy for RatedPeople.com

Contact me on iain@thisidea.co.uk to discuss what I could do for you.