I have established myself as one of the very best construction industry and home improvements copywriters in the UK, USA and Europe. I have written extensively for the hire-a-tradesperson services RatedPeople, MyBuilder, Checkatrade and HaMuch, often consulting on how they should use copy, how they can grab market share and how they can entertain as well as inform. This is a highly-competitive market where having an edge can make a huge difference in income levels.
My work for these brands has included whole website re-writes, user-experience (UX) design, user journey walk-throughs, tone-of-voice, custom dictionaries and marketing. This marketing work has included emails, PR ideas, press releases, publicity stunts and just making the brand more interesting and more readable than their nearest competitors.
I have written copy for construction industry and DIY brands such as Toupret, as well as writing about construction techniques for Dwell, JLL, OnOffice and the Daily Telegraph. My writing has looked at large and small firms, working with anyone from start-up architects to Sir Norman Foster.
In addition to work on construction, home improvements and DIY, I have also written on bids for a number of large, high-profile clients across major construction and infrastructure projects. This work includes CV harmonisation, style guides, editing, report-writing and bid content.
Whether you are a small or large construction firm, a sole-trader or HR manager for a multinational, then please get in touch to see what my writing can do for you.